Positive reviews are like gold dust in the short-term rental industry. They increase public trust in your business, simplify online exposure for others, and demonstrate your genuine concern for your guests' satisfaction. Not only do they give you a pat on the back, but they also point out your strengths and areas for improvement. Good reviews are your untapped treasure if you want your rental to stand out and continue growing fast.
Here’s what Enso recommends:
Send an invitation to prior guests through the CRM.
With the Enso CRM, you can use your usual condition system to send one-off reminders.
As an example, consider this:
Go to your CRM > Click the checkbox > Create Marketing Campaign > set the Name of the campaign.
Set the send date.
Schedule it on a Wednesday or Thursday afternoon, ideally by 5:00 or 6:00 PM. This makes it more likely that they will act.
Conditions: You can customize this, however we advise only inviting guests that felt more than "Neutral" during their stay.
Reminder: Based on the guest's chat history, the AI generates a rating called "guest sentiment.”
The takeaway: Be brief but direct in your statement. The review sites' links can also be included.
Please take note that you can only upload plain-text links. Use URL shorteners, such as Bitly, to improve its appearance.
Setup a recurring invitation reminder to current and future guests.
Send a reminder in your post-stay review automessage one day in advance, one day following the guest's check-out, and one more thirty days later.
Be creative and engaging in your referral campaign!
Providing repeat guest discounts not only fosters loyalty and encourages returning visits but also incentivizes guests to refer friends and family, amplifying your property's reach and reputation through word-of-mouth referrals.