What is popcorn pricing and how does it apply to upsells?
Popcorn pricing is a classic strategy — like at a movie theater, where a small popcorn is $5, a medium is $6, and a large is $10. Most people pick the medium because it feels like a better deal. You can apply this same concept to your upsells in Enso Connect to increase conversions.
How can I use popcorn pricing with early check-in upsells?
You can offer multiple early check-in options at different price points — including a free one — to encourage guests to choose a paid upgrade. For example:
Free Check-In – $0 for a 3:30 p.m. check-in
Early Bird – $50 for a 2:00 p.m. check-in
Super Early Bird – $100 for a 1:00 p.m. check-in
This tiered pricing creates a sense of value and nudges guests toward the middle or premium option.
How do I set up popcorn pricing in Enso Connect?
Inside Enso Connect, you can create upsell options using pre-built templates or build your own from scratch. You can apply these upsells to all listings, specific groups, or individual properties. You can also add conditions so the upsell only appears when certain criteria are met.
What are the benefits of using popcorn pricing for upsells?
Offering a free option adds perceived value, while the paid options highlight flexibility and convenience. This strategy not only boosts upsell conversions but also improves the overall guest experience.