How does the updated CRM support revenue generation and guest segmentation?
Beyond simply upselling or tracking happy versus unhappy guests, the goal is to allow you to export this data and generate actionable insights. Whether you're targeting high spenders or responding to feedback, this level of visibility helps you tailor communications, improve experiences, and increase revenue per guest.
What types of guest views are available in the CRM?
You’ll see a range of predefined guest views, including:
All Guests
Direct Bookings
Happy Guests
Unhappy Guests
Top Spenders
Amenity Questions
These are powered by AI-generated reports that identify trends such as positive sentiment, complaints, alteration requests, and other relevant insights.
How can these views be customized?
Within the “Views” section of the CRM, you can filter guests based on specific criteria and save those views for ongoing use.
What data columns can I use to analyze guest behaviour?
In addition to standard information, several data points have been added, including:
Total Upsell Revenue
Purchased Product Names
Purchased Product Types
Message Topics
These columns allow you to filter and analyze guest behaviour in more detail, helping you build better guest profiles and optimize future engagement strategies.
Can filters and views be saved for quick access later?
Yes. Once you've created a filtered view, you can save the link and revisit it anytime. This makes it easy to maintain consistency in reporting without having to recreate filters from scratch.
Can this data be exported or used in marketing campaigns?
Absolutely. In addition to viewing and filtering guest data, you can export it in various formats for further analysis or integration into your marketing tools. Campaigns can also be created directly from the CRM.