How can I use guest data to personalize their experience?
Personalizing the guest experience starts with using the data you already collect. For example, if one guest tells you they’re in town for work and another is visiting for a family trip, it makes sense to show them different upsells, fees, guidebooks, and even custom messaging. Enso Connect makes this possible through its verification settings and conditional logic.
How does Enso Connect help with collecting personalized data?
When you configure your check-in form in Enso Connect, you can decide what data to collect and when—based on conditions like booking channel or guest type. For instance, you might set up a condition that says, “If the booking channel is Airbnb, then verify IDs, collect specific information, and require an agreement to be signed.” These rules can be applied across all your listings, just a specific group, or even a single property.
What kind of custom data can I collect from guests?
In addition to standard fields like date of birth, number of pets, or check-in/check-out times, you can also add custom fields using dropdown menus, time pickers, and even image uploads. For example, you might create a field that asks, “What event are you in town for?” with options like the F1 race, the Oppenheimer movie, or the 50 Cent concert.
What can I do with the data once it’s collected?
Once you’ve gathered this information, you can use it to trigger personalized automations. For instance, if a guest selects “F1 race” as their reason for visiting, you can configure a custom guidebook to appear with tailored parking instructions specific to that event. Similarly, you could use pet data to adjust fees automatically or offer different upsells based on the guest’s reason for travel.
Why is this personalization important?
This kind of dynamic customization means your guest experience can feel uniquely tailored—without requiring manual changes for every booking. You can automatically adjust fees, display relevant content, and personalize communication, all based on the guest’s own inputs. It’s a way to build better stays, increase conversions, and reduce friction—your guest journey, your way.