How can you use guest data collected during verification to personalize the guest experience?
In Enso Connect, the guest verification process—whether you’re using Autohost, Superhog/Truvi, or Enso’s own templates—allows you to collect customizable data fields from guests. By default, these include first name, last name, email, and phone number, but you can add anything:
Time fields
Text or number fields
Single- or multi-select options
This enables you to tailor upsells, guidebooks, and messages based on guest preferences or trip context.
What’s a real-world example of customizing the experience using this data?
One example is offering different upsells for business vs. leisure travel. Let’s say you ask:
“What is your reason for travel today?” with options like “pleasure” or “business.”
If the guest selects business, you could offer co-working space access.
If they choose pleasure, you might show a boat rental upsell instead.
You can also ask: “Will you require parking?” and show or hide parking instructions or parking-specific guidebooks based on their response.
How do you apply these conditions in practice?
Once you’ve collected the data through the boarding pass, you can use the responses to trigger personalized content:
Guidebooks: Show a “Parking Instructions” guidebook only when the field “Will you require parking?” equals “Yes.”
Upsells: Offer a “Boat Rental” upsell only when the field “Reason for travel” equals “Pleasure.” Add photos, videos, multiple pricing options (like 1-hour and 2-hour rentals), and AI-generated descriptions.
Messages: Send a pre check-in message 3 days before arrival, but only if the guest indicated they require parking.
Where can this personalization be applied?
Everywhere:
Guidebooks
Upsells
Messages (like pre-check-in or mid-stay texts)
Check-in flows
It’s all about using the data you collect not just for documentation, but to enhance and customize the guest journey in real time.